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KeyMatch lets you promote specific web pages on your site. For example, if a department is releasing a new Operations web page that should be returned for certain types of queries, you can direct users to that new web page by associating specific search terms, such as operations, with the new web page. A link for the new web page is returned alongside the search results (as a text-based ad does) for queries containing the term operations. This feature is especially useful in driving traffic directly to web pages that are not yet part of the Production Index or that have very few links to them, causing them to appear further down in the results list than you would like.

To create a KeyMatch, you must provide the word, phrase, or exact match criteria for which a specific result will be returned.

Example search for “licensing” :

Related Queries

You use Related Queries to associate alternative words or phrases with specified search terms. When a user enters the specified search term, the alternative appears as a suggestion. The user can click the suggested alternative to start another search. For example, if a user searches for "Mark Twain," the search results can suggest "Sam Clemens." If the user searches for "File Transfer Protocol," the search results can suggest "FTP." Related queries appear on the search page after the words "You could also try," Example below:

Example search for “licenses”:

Result Biasing

Use Result Biasing to influence (bias) the way that the search appliance scores document relevance to a user's search query. By setting parameters that boost or lower the score of a document, you might also influence that document's rank among other search results. On this page, you specify both the biasing values and the extent to which each value should be applied in a document's total score.

Source Biasing   (Help)
Source biasing lets you influence the way that the search appliance ranks search results based on the URLs in the result.

How much influence should source biasing have?

No influence


More influence

The search appliance tries to match each URL in a result set to a URL pattern, starting from the top of the pattern list. When a URL matches a pattern, the search appliance applies the specified tuning and then tries to match the next URL.

Example below will give medium increase in ranking for web pages (over pdf’s, word, etc.).

Date Biasing