KeyMatch lets you promote specific web pages on your site. For example, if a department is releasing a new Operations web page that should be returned for certain types of queries, you can direct users to that new web page by associating specific search terms, such as operations, with the new web page. A link for the new web page is returned alongside the search results (as a text-based ad does) for queries containing the term operations. This feature is especially useful in driving traffic directly to web pages that are not yet part of the Production Index or that have very few links to them, causing them to appear further down in the results list than you would like.
History Day Winter Webinars
The Minnesota Historical Society (MHS) is offering webinars on History Day. Teachers are invited to attend an hour-long webinar about different aspects of the History Day project. The webinars are spaced over the winter season and reflect the general History Day project timeline. Topics include: • History Day Theme, Nov. 11, 3-4 p.m. • Thesis Statement, Dec. 11, 3-4 p.m. • Project Organization, Jan. 6, 3-4 p.m. • Competitions and Judging, Feb. 3, 3-4 p.m.